aiori jewellery

Aiori Jewellery is a small business located in Toronto, Canada focusing on a niche of pierce-free jewellery, specifically Clip-on Earrings. 

01

Customer Engagement

As a small business, it's important to be communicative with our customers and followers. Maintaining and nurturing the relationship we have with our customers sets us apart as a small business. 

We always assure our followers, potential first-time buyers, loyalists and anyone else that our direct messages are always open for someone to ask us for style recommendations, advice or even just to talk! 

02

Email Marketing

Design graphics, writing the copy as well as schedule the emails to go out according to the type of email (segmented marketing, reveals, launches, sales) being sent out. Klaviyo creates peer groups (100 companies using Klaviyo that are most similar to Aiori) to compare our metrics. 

 

Averages

Open rate of: 37.7%

Click rate: 3.32%

Click through rate: 8.81%

Placed order rate: 0.62%

Email revenue/recipient: $0.46

Peer Averages:

Open rate of: 31.9%

Click rate: 31.24%

Click through rate: 4.03%

Placed order rate: 0.07%

Email revenue/recipient: $0.03

03

Graphics

Created a variety of graphics for instagram posts, stories and videos. This includes informational graphics, highlights, engagement stories, icons used for the site and more.

04

Content Creation

Created content calendars, shot product photography, took and edited photos and videos used for aiori's social media channels (i.e. instagram posts, reels, tiktoks)

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